Online marketing allows you to increase the quality and quantity of traffic to your website cost effectively and with incomparable accountability.
Online marketing is the umbrella term for paid directional web-based media. This includes search engine marketing, email marketing, display advertising, online PR and social marketing.
Online marketing and SEO (search engine optimisation) are used together to establish a rich seems of visitors to your website, from there it is your websites job to convert these visitors to achieve successful outcomes.
By taking advantage of the latest technologies, The Looking Glass is able to provide a service with unrivalled deliverability, accountability and ROI (return on investment). This is achieved by our thorough grounding in web analytics and understanding how to directly translate that into your business KPIs.
As online marketing experts we are able to give you a clear indication to the best balance of your online marketing activity and SEO to maximise your budget and its impact.
Increasing your natural search rankings is key to a long-term digital strategy; we are professional SEO practitioners and experts at advising how best to implement such strategies within a corporate environment.
Search engine optimisation (SEO) is the manipulation of a website and its content specifically to improve the quality or quantity of traffic from search engines (e.g. Google, Bing) via the natural/organic search results.
As SEO experts, The Looking Glass work with you firstly to understand that everyone is an individual and that you should be targeting silos/themes of search terms rather than an individual terms.
Once we have developed that list of key themes we then develop strategies to best achieve increased search engine visibility for those terms. This will include additions/amends to your websites information architecture, underlying HTML, meta data, internal/external links, existing content and ways in which to add regular new content (content strategy, content management system, blog, etc).
We offer SEO as a standalone service or as part of a wider project. Enquire now to find out more.
A structured communications strategy is the foundation upon which to create opportunity for your product or service, build brand equity, motivate employees, inspire consumers, deliver tangible business benefits and generate demand-led growth.
The traditional model of Public Relations (PR) is rapidly changing. The opportunity to communicate with clarity and immediacy to shape perceptions and change behaviours has never been greater.
With the developments and widespread up-take of web driven content and social media (Facebook, Twitter, etc), simply ‘pushing’ a message out is no longer an acceptable method of communication. Interaction, engagement and personalisation are now the norm when consumers connect and communicate with your organisation.
A structured communications strategy is the foundation upon which to create opportunity for your product or service, build brand equity, motivate employees, inspire consumers, deliver tangible business benefits and generate demand-led growth.
