70 Gracechurch Street

Produced the marketing material for this prime City of London office / retail investment at the heart of the insurance and financial districts of the City.

We began by creating an identity for 70 Gracechurch Street which reflects the bold and distinctive lines of the building’s architecture. The selection of earlier versions below give a little insight into the development process.

From there, we produced hard-back, coffee table brochure as the key tool for our clients, DTZ, to market this high profile investment opportunity. The textured Corvon cover is debossed with the striking lines of the building’s exterior, reflecting the project’s branding, and creating a tactile, appealing product.

Bespoke photography was utilised throughout to highlight the design detail of the interior and exterior elements of the building, and to illustrate the impressive surroundings of this superb location.